The Talmud by Renee Ekleberry 24 x 35 original artwork

As we zoom in on the image the differences in color and detail between the Lithograph (left) and the Giclée (right) become more than obvious.
The Litho already looks washed out and loses detail and subtle gradients.

At the magnifcation above, the 'rosettes' show up clearly in the lithograph.

The difference becomes staggering when viewed under a loupe even though at
viewing distance or further, both seem fine representations of the original piece.

So why not do Lithographs? . . . Quality, Consistency, Flexibility and Economics! Firstly, the 4 color printing process can fall short when vibrant colors is a must. It's a smaller color space; meaning there are fewer printable colors. Secondly, when you decide to do lithographs you may have to order as many as a few hundred prints at a time to get a good price. It's the same printing process as business cards; the price of a thousand isn't that much more than five hundred. When you order Giclée prints, you can "order on the fly" , so to speak, with unmatchable consistency, and the flexibility of ordering multiple prints right away or one at a time when you have an order for prints. Thirdly, the digital file and Giclée process is much more consistent and colorfast. Most Giclée prints will last as long as 100 years or more before there is a shift in color, (depending on lighting and environmental conditions). These reasons, probably at the top of the list, may be why the Giclée market is growing at a phenomenal 66% a year!

None of this is to say there is no reason to do Lithographs! It may be the perfect vehicle for your artwork; but knowing these things before you make your decision could be pivotal to the projects success.

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